My Content Marketer is committed to best servicing your business, ensuring that your most important people are prioritised. This is why everything we create for your business reflects customer centric strategies. MCM’s consumer-centric approach is incorporated in SEO, strategic marketing, content marketing and digital marketing strategies.

There are many SEO companies and consultants who focus on best catering to search engines. Their primary objective is to help your business rank higher. However, there’s a crucial component missing from their analysis – Your Customers!

Doesn't your Business Deserve Customer Focused SEO Strategies?

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Customer Centric Focus Strategies To Improve Lead Generation Efforts

While increasing website visibility is imperative, it’s equally vital that you’re attracting your target demographic and generating leads.

There’s little point creating a great website, making sure it’s SEO friendly only to realise that you’re receiving the wrong leads.

Lead generation initiatives must be reflective of your specific customer. This is why a sound marketing approach that values competitor analysis and the wants and needs of Your customer, is essential.

It’s imperative that your business receives targeted leads and this can only be achieved when a customer centric approach is developed and implemented.

Let us manage your business online, so you can focus on best serving your customers in the real world

Businesses Require Strategies that Reflect a Customer Centric Vision

MCM develops strategies for your business that reflect a customer centric vision. Every business wants to generate more targeted leads, in order to best convert them into loyal, repeat customers.

It is precisely for this reason that our nuanced approach is customer-driven. All efforts are focused on your customers’ wants and needs, so that you can better communicate and engage them.

After all, the purpose of your website and content creation is to maintain your current customer base and attract new customers.

“A website that isn’t optimised is like standing in a shopping centre waving your arms but no one can see you”

Natalie Rebecca Hechtman
Founder, My Content Marketer

“A website that isn’t optimised is like standing in a shopping centre waving your arms but no one can see you”

Natalie Rebecca Hechtman
Founder, My Content Marketer

MCM’s Customer-Centric Strategies Result in:

Better catering to your customers’ wants and needs
Increased engagement
Greater number of customer reviews
More time spent interacting with your content
Greater online visibility
Increased and valuable leads
Social sharing

Why is Customer Engagement Important for SEO?

These examples are closely followed by search engines and are used to determine the value of your webpages, which in turn results in your rankings, website traffic and potential leads.

Like the marketing adage, it’s synergistic, so the whole of what is created, is greater than the sum of its parts. It’s a wonderful analogy for your business succeeding in this digital age.

When a meaningful and comprehensive strategy is created for your business, combining all the elements actually accomplishes far more than one component on its own.

MCM’s Areas of Expertise That Centre Around Your Customers

My Content Marketer specialises in SEO, Strategic Marketing, Content Marketing and Digital Marketing

Press the graphics below to be taken directly to your area of interest.

SEO Services

Strategic SEO, Technical, On page, Off page, Local & Advanced SEO techniques. Website Audit, Site Crawl, Analytics, Image Optimisation, Keyword Research & Analysis, SEO Copywriting & Content writing, Ongoing Management. We analyse, research, evaluate & create strategies that work!

MCM Offers Comprehensive SEO Services

Strategic Marketing

Strategic Marketing is the cornerstone of all MCM's customer driven strategies and SEO techniques. Your business must prioritise its customers. Our consumer centric approach helps businesses better understand both their target demographic and how to outperform competitors

Content Marketing

Great storytelling is what distinguishes memorable content. All MCM content is valuable, original & engaging. This includes, blogs, journalistic style articles, ads, infographics, scripts, newsletters, corporate flyers, marketing brochures, pitch decks, videos, surveys, quizzes & more.

Digital Marketing

MCM combines valuable strategic marketing with the most current SEO techniques. Our customer centric approach differentiates your business from competitors & provides you with a competitive advantage. All initiatives aim to drive more traffic to your website, generate leads & increase conversion rates.

Do You Want to Better Engage Your Target Customer?

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MCM’s Unique Customer Centric SEO Approach

My Content Marketer strategists are unique in their approach. We view your business from a macro perspective and critically analyse the specific ways in which you can gain and maintain a competitive advantage.

We focus on customer driven initiatives that best satisfy search engine requirements.

Well researched, valuable and engaging content is vital to the success of your website and optimisation efforts.

Without strategically weaving keywords into your webpages, keyword analysis will be in vain. Google is smart and constantly evolving, so best optimisation techniques are imperative. Additionally, creating content that is based on user intent.

Focusing on the quality of the content created, is one of the most important elements for ranking higher than your competitors. Of equal importance is that when you provide valuable and useful content, you best service visitors to your website and retain loyal customers.

We focus on customer driven initiatives that best satisfy search engine requirements.

Well researched, valuable and engaging content is vital to the success of your website and optimisation efforts.

Why Customer Engagement Affects Your Website’s Ranking And Traffic

Google prioritises pages that better cater to people’s requests. Additionally, visitors to your site communicate their experiences on your website to both people and search engines.

This can be seen via the amount of time they spend on your website, the reviews they write online and whether they consider the content valuable enough to share.

It’s not merely about having a visually appearing website or creating a valuable and engaging blog and other types of content.

Logging into your social media platform of choice and writing a few sentences will also not suffice. It’s simply not enough to maintain your SEO and Google ranking.

Each of these (and there are many more components!) is important for your company’s success. If approached in isolation, neither you or your customers are being considered holistically.

When each of these aspects are thoughtfully and strategically developed, then what is created is far greater than any one component.

Why Optimising Your Website Brings Your Business Customers

The job of a search engine like Google is to best answer a person’s search request. The search result is decided upon based on numerous factors.

To best attract your desired consumer, it’s imperative that your website is visible to search engines and has been created in accorded with best optimisation practices.

Providing the best answer to a search request means better answering users’ questions than your competitors. This is why thoughtful, well researched and valuable content is so important.

Would You Like to Drive More Customers to Your Website?

Learn How

Our Valued Clients Share Their Thoughts And Experiences

GPS Tracking Technology

“Simply excellent. Very helpful and informative!!.”

Cafe and pastry chef

“Awesome to work with!”

Forensic Analyst

“Extremely knowledgeable and passionate. Extremely generous with their time and more than happy to provide some guidance, offering a rare insight into the SEO world.”

Developer at Google

“Hard working, inventive, inspirational. Gets things done!”

Online Childrens Store

“Outstanding! Went above and beyond all my expectations. Copywriting, Research, SEO, keyword research, marketing… Worth every penny.”

Cosmetic Makeup

“Professional, great communication and fast. A dream to deal with.”

Sneakers Retailer

“Beyond my expectations, the level of professionalism and commitment to this project I couldn’t be happier.”

Web Design Consultant

“Natalie is an expert, a leader in her field & a consummate professional. Outstanding communication, patience, diligence & intelligence. Cannot recommend her and the team highly enough. Thank you so much.”

Bespoke Jewellery Designer

“Exceeded my expectations and they are high! The level of knowledge and expertise is VAST. Professional and extremely talented. Thank you!””

The Optimised Content Effect

More Valuable Optimised Content = Increased User Engagement = Better Website Rankings and Website Traffic = More Customers = Increased Profit Margins = Successful Businesses

Why Should You Select MCM To Improve Website Rankings?

SEO Web Design

Your company’s website is a powerful sales tool. In order to be found online, a website must be optimised. We analyse your website from a structural SEO and on page SEO perspective to ensure, your website is working for your business.

SEO Language Demystified

SEO is often expressed in difficult to understand technical jargon. The MCM team simplify the concepts, often with easily identifiable analogies, so that you’re always kept apprised of our SEO initiatives.

Innovative Marketing Strategies

We specialise in innovative and cross promotional marketing strategies that best highlight your company’s USP. Our emphasis on strategic marketing reflects the MCM consumer-centric SEO approach.

Timely Support

We understand how busy you are, which is why we respond to your emails and calls quickly. We make ourselves available outside of traditional hours in order to help you best service your customers.

Do you want to attract more targeted customers?

Business Blog Post: Why does Blog Marketing Improve Website Visibility and Leads?

by NatalieRebeccaHechtman | Jun 13, 2019 | content marketing, SEO

When people talk about lead generation, there are many different vehicles that can be used to enhance your efforts. Improving the quality of your blog content is one of them. Blog posts must be original, well-researched, high quality and engage the reader.

People are busy and the notion of the time-poor consumer hasn’t diminished. If you want to ‘grab’ people’s attention and sustain their interest, you cannot simply rehash what they already know. Creating an article for the sole purpose of creating content is counterproductive both for website visitors and search engines like Google.