My Content Marketer helps businesses succeed via our unique Customer Centric SEO strategies. Content Marketing Strategies are customer driven and everything we develop includes the best SEO techniques. Our strategic marketing approach ensures that we prioritise the most important people – Your Customers! Everything strategised and created reflects a customer centric approach.

MCM’s consumer-centric focus is incorporated in SEO, strategic marketing, content marketing and all digital marketing strategies.

We excel in SEO and have helped many businesses achieve Google page 1, position 1 rankings via organic-SEO. One of the questions most often asked is “How can MCM improve our Google rankings and without paid ads?”

We differentiate your business from that of your competitiors via strategic marketing and comprehensive SEO strategies, reflected in all content created. The result is greater online visibility, engagement and rankings.

How to outperform your competitors? Better target your customers wants and needs, while adhering to ever-changing algorithmic changes and search engine requirements.

Is your primary objective to help your business rank higher? Regular monitoring and managment of your website’s health, performance and online visibility are crucial. In order to best satisfy search engines, we perform many analyses and resolve and errors. It’s imperative that all SEO and content marketing initiatives are developed for your target customer.

Why Customer Focused SEO Strategies Improve Business

MCM’s Unique Customer Centric SEO Approach

My Content Marketer strategists are unique in their approach. We view your business from a macro perspective and critically analyse the specific ways in which you can gain and maintain a competitive advantage. We focus on customer centric strategies and customer driven initiatives that best satisfy search engine requirements.

Well researched, valuable and engaging content is vital to the success of your website and  optimisation efforts. Without strategically weaving keywords into your webpages, keyword analysis will be in vain. Google is smart and constantly evolving, so best optimization techniques are imperative. Additionally, creating content that is based on user intent.

Focusing on the quality of the content created, is one of the most important elements for ranking higher than your competitors. Of equal importance is that when you provide valuable and useful content, you best service visitors to your website and retain loyal customers.

Businesses Require Strategies that Reflect a Customer Centric Vision

MCM develops strategies for your business that reflect a customer centric vision. Every business wants to generate more targeted leads, in order to best convert them into loyal, repeat customers.

It is precisely for this reason that our nuanced approach is customer-driven. All efforts are focused on your customers’ wants and needs, so that you can better communicate and engage them.

After all, the purpose of your website and content creation is to maintain your current customer base and attract new customers.

Why Does Customer Engagement Affect Your Website’s Rankings?

Google prioritises pages that better cater to people’s requests. Additionally, visitors to your site communicate their experiences on your website to both people and search engines.

This can be seen via the amount of time they spend on your website, the reviews they write online and whether they consider the content valuable enough to share.

It’s not merely about having a visually appearing website or creating a valuable and engaging blog and other types of content.

Logging into your social media platform of choice and writing a few sentences will also not suffice. It’s simply not enough to maintain your SEO and Google ranking.

Each of these (and there are many more components!) is important for your company’s success. If approached in isolation, neither you or your customers are being considered holistically.

When each of these aspects are thoughtfully and strategically developed, then what is created is far greater than any one component.

Customer Centric Marketing Improves Lead Generation

Customer Centric Marketing Improves Lead Generation

Customer Centric Marketing Improves Lead Generation

While increasing website visibility is imperative, it’s equally vital that you’re attracting your target demographic. Customer centric strategies improve lead generation initiatives. There’s little point creating a great website, making sure it’s SEO friendly only to realise that you’re receiving the wrong leads.

Lead generation initiatives must be reflective of your specific customer. This is why a strategic marketing approach, one that values competitor analysis and customers’ wants and needs, is essential.

It’s imperative that your business receives targeted leads and this can only be achieved when a customer centric approach is developed and implemented. To learn more about various SEO terminology, visit our SEO Glossary

Would You Like to Develop A Customer Centric Business Strategy?

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MCM’s Customer-Centric Strategies Result in:

  • Correctly identifying your customers’ wants and needs
  • Improved customer engagement
  • More time spent interacting with your content
  • Increased social sharing
  • Greater online visibility
  • Increased and valuable leads
  • More positive customer reviews

MCM’s Areas of Expertise Focus On Your Customers

My Content Marketer specializes in Customer Centric SEO, Strategic Marketing, Content Marketing Digital Marketing

Press the graphics below to be taken directly to your area of interest.

SEO Services

Strategic SEO, Technical, On page, Off page, Local & Advanced SEO techniques. Website Audit, Site Crawl, Analytics, Image Optimisation, Keyword Research & Analysis, SEO Copywriting & Content writing, Ongoing Management. We analyse, research, evaluate & create strategies that work!

MCM Offers Comprehensive SEO Services

Why is Customer Engagement Important for SEO?

Customer engagement is closely followed by search engines. This engagement level is used to determine the value of your webpages, which affects your rankings, website traffic and potential leads.

Like the marketing adage, it’s synergistic, so the whole of what is created, is greater than the sum of its parts. It’s a wonderful analogy for your business succeeding in this digital age.

When a meaningful and comprehensive strategy is created for your business, combining all the elements actually accomplishes far more than one component on its own.

Do You Want to Better Engage Your Target Customers?

Do You Want More Customers On Your Website?

Why Should You Select MCM To Improve Website Rankings?

SEO Web Design

Your company’s website is a powerful sales tool. In order to be found online, a website must be optimised. We analyse your website from a structural SEO and on page SEO perspective to ensure, your website is working for your business.

SEO Language Demystified

SEO is often expressed in difficult to understand technical jargon. The MCM team simplify the concepts, often with easily identifiable analogies, so that you’re always kept apprised of our SEO initiatives.

Innovative Marketing Strategies

We specialise in innovative and cross promotional marketing strategies that best highlight your company’s USP. Our emphasis on strategic marketing reflects the MCM consumer-centric SEO approach.

Timely Support

We understand how busy you are, which is why we respond to your emails and calls quickly. We make ourselves available outside of traditional hours in order to help you best service your customers.

Do You Want to Attract More Targeted Leads?

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Why Optimising Your Website Brings Your Business Customers

The job of a search engine like Google is to best answer a person’s search request. The search result is decided upon based on numerous factors. In order to best attract your desired consumer, it’s imperative that your website is visible to search engines. Search engine visibility is achieved with best optimization practices.

Providing the best answer to a search request means better answering users’ questions than your competitors. This is why unique, thoughtful, well-researched and valuable content is so important.

“A website that isn’t optimised is like standing in a shopping centre waving your arms but no one can see you”

Natalie Rebecca Hechtman
Founder, My Content Marketer

“A website that isn’t optimised is like standing in a shopping centre waving your arms but no one can see you”

Natalie Rebecca Hechtman
Founder, My Content Marketer

The Optimised Content Effect

More Valuable Optimised Content = Increased User Engagement = Better Website Rankings and Website Traffic = More Customers = Increased Profit Margins = Successful Businesses

Recent Blog Posts: MCM’s Marketing SEO Blog

Learn from top thought leaders in SEO and digital marketing

Business Blog Post: Why does Blog Marketing Improve Website Visibility and Leads?

Business Blog Post: Why does Blog Marketing Improve Website Visibility and Leads?

When people talk about lead generation, there are many different vehicles that can be used to enhance your efforts. Improving the quality of your blog content is one of them. Blog posts must be original, well-researched, high quality and engage the reader.

People are busy and the notion of the time-poor consumer hasn’t diminished. If you want to ‘grab’ people’s attention and sustain their interest, you cannot simply rehash what they already know. Creating an article for the sole purpose of creating content is counterproductive both for website visitors and search engines like Google.

Business Blog Post: Why does Blog Marketing Improve Website Visibility and Leads?

Business Blog Post: Why does Blog Marketing Improve Website Visibility and Leads?

When people talk about lead generation, there are many different vehicles that can be used to enhance your efforts. Improving the quality of your blog content is one of them. Blog posts must be original, well-researched, high quality and engage the reader.

People are busy and the notion of the time-poor consumer hasn’t diminished. If you want to ‘grab’ people’s attention and sustain their interest, you cannot simply rehash what they already know. Creating an article for the sole purpose of creating content is counterproductive both for website visitors and search engines like Google.

Business Blog Post: Why does Blog Marketing Improve Website Visibility and Leads?

Business Blog Post: Why does Blog Marketing Improve Website Visibility and Leads?

When people talk about lead generation, there are many different vehicles that can be used to enhance your efforts. Improving the quality of your blog content is one of them. Blog posts must be original, well-researched, high quality and engage the reader.

People are busy and the notion of the time-poor consumer hasn’t diminished. If you want to ‘grab’ people’s attention and sustain their interest, you cannot simply rehash what they already know. Creating an article for the sole purpose of creating content is counterproductive both for website visitors and search engines like Google.

SEO Marketing Blog: Would you like SEO and Marketing tips?

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Our Valued Clients Share Their Thoughts And Experiences

GPS Tracking Technology 

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“Simply excellent. Very helpful and informative!!.”
Cafe and pastry chef 

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“Awesome to work with!”
Forensic Analyst


“Extremely knowledgeable and passionate. Extremely generous with their time and more than happy to provide some guidance, offering a rare insight into the SEO world.”
Developer at Google

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“Hard working, inventive, inspirational. Gets things done!”
Online Childrens Store

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“Outstanding! Went above and beyond all my expectations. Copywriting, Research, SEO, keyword research, marketing… Worth every penny.”
Cosmetic Makeup

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“Professional, great communication and fast. A dream to deal with.”
Sneakers Retailer

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“Beyond my expectations, the level of professionalism and commitment to this project I couldn’t be happier.” 
Web Design Consultant

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“Natalie is an expert, a leader in her field & a consummate professional. Outstanding communication, patience, diligence & intelligence. Cannot recommend her and the team highly enough. Thank you so much.” 
Bespoke Jewellery Designer

Necklace with pink beads icon

“Exceeded my expectations and they are high! The level of knowledge and expertise is VAST. Professional and extremely talented. Thank you!”” 

GPS Tracking Technology 

Communication graphics

“Simply excellent. Very helpful and informative!!.”

Cafe and pastry chef

Yellow coffee cup on saucer icon

“Awesome to work with!”

Forensic Analyst


“Extremely knowledgeable and passionate. Extremely generous with their time and more than happy to provide some guidance, offering a rare insight into the SEO world.”

Developer at Google

online functions blue icon

“Hard working, inventive, inspirational. Gets things done!”

Online Childrens Store

young child orange jumpsuit icon

“Outstanding! Went above and beyond all my expectations. Copywriting, Research, SEO, keyword research, marketing… Worth every penny.”

Cosmetic Makeup

eye with eyeliner mascara icon

“Professional, great communication and fast. A dream to deal with.”

Sneakers Retailer

Two tone sneaker icon

“Beyond my expectations, the level of professionalism and commitment to this project I couldn’t be happier.”

Web Design Consultant

Monitor displaying web design

“Natalie is an expert, a leader in her field & a consummate professional. Outstanding communication, patience, diligence & intelligence. Cannot recommend her and the team highly enough. Thank you so much.” 

Bespoke Jewellery Designer

Necklace with pink beads icon

“Exceeded my expectations and they are high! The level of knowledge and expertise is VAST. Professional and extremely talented. Thank you!””