Content Marketing Agency that Prioritises Great Storytelling And SEO

Great storytelling helps your business improve user engagement and increase website rankings

My Content Marketer is a content marketing agency that places the needs of your business at the heart of all of our content creation. All initiatives are developed with the customer and search engine requirements in mind. It’s for this reason that we excel in optimised content creation that’s governed by our startegic approach.

MCM comprises an expert team of content marketing strategists and creators. Our marketing expertise and sheer love of bringing an idea to life is the reason why our clients keep returning.

From written to audio visual content, our content marketing specialists understand what constitutes valuable, engaging and memorable content. We develop cross promotional initiatives, so that a single piece of content is thoughtfully and strategically created. This results in a consistent message being conveyed and applied on multiple platforms.

Everything we create is unique and innovative, so that your business is best differentiated from competitors.  The content we develop addresses all of your digital marketing and SEO needs.

While some SEO companies can research and analyse keywords you should be using to distinguish your business from competitors, many are unable to weave those keywords into valuable content. This is one of the ways we excel.

Content Marketing Agency Solutions Professionally Created for Your Business

  • SEO Copywriting – all web copy
  • SEO Content Writing – Blogs, journalistic style articles
  • Video Content 
  • Optimised Images 
  • Branded Graphics
  • Infographics
  • Email Marketing – lead generation emails
  • Surveys and Quizzes
  • Ad Campaigns
  • Corporate Paraphernalia – Marketing brochures, flyers,
  • Business Logos

Content Marketing Agency Solutions Professionally Created for Your Business

  • SEO Copywriting – all web copy
  • SEO Content Writing – Blogs, journalistic style articles
  • Video Content 
  • Optimised Images 
  • Branded Graphics
  • Infographics
  • Email Marketing – lead generation emails
  • Surveys and Quizzes
  • Ad Campaigns
  • Corporate Paraphernalia – Marketing brochures, flyers,
  • Business Logos

Content Marketing Agency Solutions Professionally Created for Your Business

  • SEO Copywriting – all web copy
  • SEO Content Writing – Blogs, journalistic style articles
  • Video Content 
  • Optimised Images 
  • Branded Graphics
  • Infographics
  • Email Marketing – lead generation emails
  • Surveys and Quizzes
  • Ad Campaigns
  • Corporate Paraphernalia – Marketing brochures, flyers,
  • Business Logos

Does Your Business Have a Unique Content Marketing Strategy?

Why Do Businesses Need a Content Marketing Agency to Develop their Content?

Why Do Businesses Need a Content Marketing Agency to Develop their Content?

Why Do Businesses Need a Content Marketing Agency to Develop their Content?

A content marketing agency knows what’s required to outperform the competition. MCM’s professional content creators develop diverse, unique, engaging and immersive content to excite website visitors and provide a reason why Google should rank it higher.

In a recent algorithm update, Google stated that companies must “continue building great content”. Read the following article, to learn about the history of Google’s algorithm.

Companies need to focus on their business and simply don’t have the time and specific expertise necessary to create valuable, engaging and unique content. This is precisely why a specialist is required, as we know how to distinguish content from what exists online.

“A website that isn’t optimised is like standing in a shopping centre waving your arms but no one can see you”

 

Natalie Rebecca Hechtman
Founder, My Content Marketer

“A website that isn’t optimised is like standing in a shopping centre waving your arms but no one can see you”

Natalie Rebecca Hechtman
Founder, My Content Marketer

What is Good Content Marketing?

Content marketing has been a buzz word for quite some time but what does it actually entail? Why has this term been synonymous with valuable content creation?

In our ever increasing desire to best satisfy users, many have realised that the content you develop cannot merely be arbitrary. It needs to be well planned, thoughtful, well executed and catering to the wants and needs of visitors of your website, as well across other media, including social media platforms.

The More Valuable Content Written the Better for Rankings

Content is what differentiates one site from another. According to Andrey Lipattsev, a Search Quality Senior Strategist at Google, it’s one of the most important Google ranking factors. Since approximately 94% of people use Google as their preferred search engine, it’s imperative to pay special attention when a leading Google strategist shares helpful hints. 

Many content writers will tell you that a 300 word About Us page is sufficient, but it’s not. That negligible amount of words doesn’t satisfy the user or search engines.

You might find it strange to discover that the more valuable content written, the better.

Even in 2017, Google stated that “content is among its top 3 ranking factors”. Many notable SEO companies have analysed how much copy exists on the top performing webpages.

Read our recent blog entitled Business Blog Post: Why does Blog Marketing Improve Website Visibility and Leads? to find out how to improve the quality of your content.

Isn't it Time You Contacted a Professional Content Marketing Agency?

8 + 15 =

Why Valuable Content is a Vital Component of SEO

People often forget that a search engine’s role is to provide users with the best answers to their questions. Naturally, when a person spends time engaged with the content, it’s a signal to search engines that it’s useful and therefore deserving of attention.

When your website is properly optimised, reflecting valuable and informative content, Google views your website as the most relevant for your industry. While there are many factors, this is an important reason why certain websites rank higher than others.

Google revealed that one of the most important ranking factors is content. It’s not merely churning out blog after blog, it’s about improving user engagement. To achieve this, it’s imperative that you do as much as your competitors but do it better than them.

Research MCM Conducted About Valuable Blog Content

We have conducted our own independent research and understand why users want more content. Let’s use the example of a blog that highlights the best things to do on a trip to Paris.

One blog lists the top 5 things to do in Paris but it’s merely 300 words and rehashes the same things we all know, like visit the Eiffel tower.

A second blog lists the top 11 things to do in Paris and due to the approximately 1,500 words is able to explore little known facts, like the amazing French patisserie in Rue cinq and other useful tips.

Which one would you forward to your friend or share on social media? This is really at the heart of the discussion.

There are so many things constantly competing for our attention, so when we do decide to forward content and demand our friends and colleagues time, it had better be that something important and valuable.

The days of creating content to simply satisfy search engines is over! Today, the content you select must warrant the time it takes to read, view or listen to it. 

How to Develop a Content Marketing Strategy?

 

How to Develop a Content Marketing Strategy?

Effective content marketing is synonymous with great storytelling. Because one of the directors of MCM is a filmmaker, this unwavering commitment to great storytelling is at the heart of all content we create.

The famous film adage ‘show don’t tell’ is a core value and one that governs the creation of all of our content. While we have an impressive team of content writers and copywriters, all content is viewed as fluid, which means that it provides direction for other media and platforms.

Like any great filmmaker knows, budgets are never high enough, which is why you must be resourceful, making the most of each opportunity that presents itself.

 

If you’re shooting a corporate video, why not utilise your time effectively by arranging a stills photographer on set? Plan your shoot, so that different images can be used across multiple platforms; on your website, in print and on Facebook and Instagram.

Why not coordinate a b-roll, so that you can take ‘behind the scenes’ footage of your big campaign to wow your audience, and possibly teach your staff as well via training seminars?

This type of thinking is something on which we pride ourselves. We consider a cross promotional and multi purposeful content marketing strategy and then implement a plan that will best utilise your time, resources and budget.

Why Content Marketing Strategy is Important

Approaching the gamut of requirements both from the customer and Google perspective means that a thoughtful and meaningful startegy is vital. Ensuring your content marketing agency is balancing these various needs and that all digital marekting initiatives are working harmoniously, is precisely why a content marketing strategy is imperative.

Even if we just consider your company’s website, it quickly becomes apparent why the value attributed to your content is so important. In Steps to a Google-friendly site, “high-quality content on your pages” is one of the key ingredients.

 

Professional Content Marketers Prioritise User Intent

Users’ search intent is more important than ever and a professional content marketing company will ensure comprehensive keyword research and analysis has been performed.

In addition, that meaningful integration of these keywords has been applied to all of your website’s content and this includes company blogs.

What does this means to the business you engage? It’s no longer sufficient to merely create smart copy.

If the content you create is not optimised, it simply won’t be found online and what’s the point of that?

Strategic SEO content marketers best understand people’s actual search requests. When you know what they’re searching for, the intent behind their searches, you can then develop content to best address their wants and needs.

This is where the convergence of strategic marketing, SEO and content marketing occurs.

Content Marketing Process that MCM Develops for Businesses

Does Your Content Marketing Focus on Your Customers' Needs?

SEO Web Design

Your company’s website is a powerful sales tool. In order to be found online, a website must be optimised. We analyse your website from a structural SEO and on page SEO perspective to ensure, your website is working for your business.

SEO Language Demystified

SEO is often expressed in difficult to understand technical jargon. The MCM team simplify the concepts, often with easily identifiable analogies, so that you’re always kept apprised of our SEO initiatives.

Innovative Marketing Strategies

We specialise in innovative and cross promotional marketing strategies that best highlight your company’s USP. Our emphasis on strategic marketing reflects the MCM consumer-centric SEO approach.

Timely Support

We understand how busy you are, which is why we respond to your emails and calls quickly. We make ourselves available outside of traditional hours in order to help you best service your customers.

Your website is your business card. Let us market you to the world

Components That a Strategic Content Marketing Company Uses

SEO Services

SEO helps enhance your visibility, increase website traffic, gain leads and improve your business

Z

Strategic Marketing

Developing a stategic marketing plan enables you to capitalise on your SEO and  Content Marketing initiatives

l

Content Creation

Creating diverse and valuable content engages users and best differentiates your business from competitors

Content Marketing

Show don’t tell. Great story-telling elicits an emotional response and prompts people to engage, sharing it on social media

Do You Want to Outperform Your Competitors?

Content is how you communicate with customers. Speak with a Content Marketing expert today

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