SEO Service Company That Best Satisfies Customers and Search Engines

Our SEO service company provides a comprehensive range of SEO services that share 2 important aspects in common. My Content Marketer prioritises the needs of customers and search engines equally. We specialise in Technical/Structural, On page, Off page, Local, Voice and advanced SEO techniques.

All SEO techniques are:

  • Customer-driven
  • Adhere to best optimisation practices

MCM’s SEO Services Prioritise Customers and Search Engines Needs Equally

Everything we do online is SEO friendly and adheres to best optimisation practices.

Targeting your specific customer is integral to all of our digital marketing, content marketing and strategic marketing initiatives.

We love the customer driven benefits that search engine optimisation affords businesses.

It provides you with the ability to better define and connect with your target demographic.

Some people think that optimisation is merely about finding high performing keywords. They believe that keywords alone will drive traffic to your website, but SEO involves so much more than that.

How Can Customer Driven SEO Techniques Enhance Your Business?

Comprehensive SEO Strategies to Better Engage Users 

When you engage My Content Marketer’s team of professionals, you will find that these 3 letters (SEO) provide you with unparalleled insights into your customers’ wants and needs.

Optimisation is not merely about satisfying search engines, it’s also a fantastic tool to help your business better communicate with your desired customer.

Professional SEO services reveal valuable information about your competitors. A comprehensive SEO strategy can even furnish you with a complete marketing direction for your business.

A Meaningful and Comprehensive SEO Strategy Includes:

A Meaningful and Comprehensive SEO Strategy Includes:

  • Strategic Marketing
  • Technical/Structural SEO
  • On page optimisation
  • Off page optimisation
  • Competitor analysis
  • Content marketing
  • Digital marketing
  • Website maintenance
  • Ongoing analysis
  • Monitoring SEO initiatives
  • Strategic Marketing
  • Technical/Structural SEO
  • On page optimisation
  • Off page optimisation
  • Competitor analysis
  • Content marketing
  • Digital marketing
  • Website maintenance
  • Ongoing analysis
  • Monitoring SEO initiatives

“There’s no point having a website if it can’t be found!”

Natalie Rebecca Hechtman
Founder, My Content Marketer

“There’s no point having a website if it can’t be found!”

Natalie Rebecca Hechtman
Founder, My Content Marketer

Why is SEO Important and How Does it Work? 

Many people talk about the google algorithm when speaking about search engine optimisation. If you’ve ever wondered why one company is featured on page 1 of Google’s search results and in a particular order, then you’ve entered the optimisation domain.

How this process works is complex and involves many factors. A search engine’s objective is to provide users with the best answer to their query.

From a technical perspective, robots crawl websites that they index and rank. The ranking a website receives dictates how it is listed in the search results.

What’s important to remember is that robots don’t speak or read the same language as human beings. This is why it’s our job to present the information in their language.

Why Search Engines Can’t Find or Rank Unoptimised Websites

Without the necessary html language and coding, they simply can’t see or read what we need them to find in order to index and rank the website.

This is why websites must be built and structured in a specific manner and all the content you read, watch or see on a webpage must also contain their language.

Without technical/structural and on page SEO, it’s like you’re standing in a shopping centre waving your arms but no one can see you.

Our SEO services encompass these very important components.

It’s why SEO copy writing and optimised content is vital if you want your webpages to be visible.

This process requires very thorough and detailed oriented work, using best optimisation techniques and practices.

Would You Like Your Website to Attract More Customers?

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SEO Strategies to Differentiate Your Business from Competitors

SEO Strategies that Differentiate Your Business from Competitors

We spend a lot of time researching and analysing your business. This includes your competitors’ online presence as well.

Comprehensive research and analysis helps us identify how to best distinguish you from competitors.

How you engage users is essential, as when you provide visitors to your site with a better experience, Google takes notice and rewards you with improved rankings.

Metrics such as bounce rates, reviews and shared content, signal to search engines that you’re creating a better user experience than one of your competitors.

A professional strategic marketing and SEO approach is vital and incorporates a cross platform content plan. This is why developing a diverse, valuable content marketing strategy is so important.

We spend a lot of time researching and analysing your business. This includes your competitors’ online presence as well.

Comprehensive research and analysis helps us identify how to best distinguish you from competitors.

How you engage users is essential, as when you provide visitors to your site with a better experience, Google takes notice and rewards you with improved rankings.

Metrics such as bounce rates, reviews and shared content, signal to search engines that you’re creating a better user experience than one of your competitors.

A professional SEO strategy incorporates a cross platform content approach. This is why developing a diverse, valuable content marketing strategy is so important.

“A website that isn’t optimised is like standing in a shopping centre waving your arms but no one can see you”

Natalie Rebecca Hechtman
Founder, My Content Marketer

SEO Strategies that Focus on Customers and Search Engines

Website Evaluation

A company’s website is its greatest sales tool. However, in order for it to be found by search engines and ranked highly, it must be optimised
We evaluate your website fully using a range of analytical tools ensuring it’s properly optimised and in accordance with best SEO techniques. Additionally, we consider the user experience and therefore analyse the frontend of the website, considering aspects such as user appeal and user-friendliness.

Comprehensive Website Audits

Maintaining your website and monitoring SEO is vital. Our SEO experts perform regular website audits, site crawls and link analyses to ensure the optimal health of your website and optimisation efforts.
Our professional SEO specialists are patient and explain everything in easy to understand language. Providing screenshots, reports and emails, means that you’re part of the SEO strategy and its implementation.

Competitor Analysis

We analyse your direct competitors’ websites, SEO initiatives, digital marketing efforts and positioning. Thorough research and analysis is required so that your business can outperform the competition.

SEO Content and Copywriting

Quality content that best engages visitors to your website is crucial. Our content creators employ best SEO practices, reflective of well-researched, engaging, valuable, immersive and unique content.
While content is a ranking factor, quality content is not merely about satisfying search engines. Valuable content helps you attract prospective customers, retain loyal customers and differentiate your business from competitors.

On Page Optimisation

on page optimisation green graphic

Are your webpages optimised?

Keyword Research and Analysis

MCM’s comprehensive keyword research and analysis reflects best SEO practices. We specialise in User Intent Keywords to drive Targeted leads. We help your business develop its own unique keyword language, in alignment with your business and target demographic. 
Our keyword strategy reflects actual phrases your customers enter as search requests to attract prospective customers, who are in different stages of the sales funnel.

Authentic Link Acquisition

We only use Google approved methods in our link acquisition strategies. Backlinks are authentic, relevant to your business, industry and reflective of high authority sites.
MCM’s marketing expertise helps your business build real backlinks via strategic alliances, branding, outreach and other methods that also improve your business relationships and create a point of difference.

Customer Feedback Initiatives

Customer reviews are vital to the SEO process. Google cares more about what others say regarding your business than how you perceive your company. Our strategists help you devise cross promotional ways to link existing reviews and gain more customer reviews.

Website Evaluation

A company’s website is its greatest sales tool. However, in order for it to be found by search engines and ranked highly, it must be optimised
We evaluate your website fully using a range of analytical tools ensuring it’s properly optimised and in accordance with best SEO techniques. Additionally, we consider the user experience and therefore analyse the frontend of the website, considering aspects such as user appeal and user-friendliness.

Comprehensive Website Audits

Maintaining your website and monitoring SEO is vital. Our SEO experts perform regular website audits, site crawls and link analyses to ensure the optimal health of your website and optimisation efforts.
Our professional SEO specialists are patient and explain everything in easy to understand language. Providing screenshots, reports and emails, means that you’re part of the SEO strategy and its implementation.

Competitor Analysis

We analyse your direct competitors’ websites, SEO initiatives, digital marketing efforts and positioning. Thorough research and analysis is required so that your business can outperform the competition.

SEO Content and Copywriting

Quality content that best engages visitors to your website is crucial. Our content creators employ best SEO practices, reflective of engaging, valuable, in-depth and unique content.
While content is a ranking factor, quality content is not merely about satisfying search engines. Valuable content helps you attract prospective customers, retain loyal customers and differentiate your business from competitors.

On Page Optimisation

on page optimisation green graphic

Are your webpages optimised?

Keyword Research and Analysis

MCM’s comprehensive keyword research and analysis follows best SEO practices. We help your business develop its own unique keyword language, in alignment with your business and target demographic.
Our keyword strategy reflects actual phrases your customers enter as search requests to attract prospective customers, who are in different stages of the sales funnel.

Authentic Link Acquisition

We only use Google approved methods in our link acquisition strategies. Backlinks are authentic, relevant to your business, industry and reflective of high authority sites.
MCM’s marketing expertise helps your business build real backlinks via strategic alliances, branding, outreach and other methods that also improve your business relationships and create a point of difference.

Customer Feedback Initiatives

Customer reviews are vital to the SEO process. Google cares more about what others say regarding your business than how you perceive your company. Our strategists help you devise cross promotional ways to link existing reviews and gain more customer reviews.

Optimisation Techniques that Satisfy Both Visitors
and Search Engines

In today’s fiercely competitive landscape, it’s essential that your business provides the best user experience. To rank higher and increase traffic to your website, valuable, engaging, unique, in-depth and diverse content is essential.

Google stated that the quality of your content is vital and is a ranking factor. In addition, creating video content and optimising for voice search are 2 other factors necessary to differentiate your business from competitors, driving traffic to your site.

When your website provides visitors with a better experience, answering their search queries more comprehensively, Google takes notice.

Why is the Amount of Time Spent on Websites Important?

The ‘dwell time’, which is the amount of time a visitor spends on your website is closely monitored by search engines. If for example, a visitor to your site remains on a page for 4 minutes, it signals to search engines that your page is satisfying users and hence deserves a rank increase.
This type of information is very important, as it lets you know which content on your website is succeeding and which content should be reconsidered or replaced. It’s a great way for you to know the topics that are of interest to your specific website visitors and greatly assists the direction of your content marketing strategy.

Would you like to better understand how Google evaluates the quality of your website’s content? The following Search Engine Land blog provides an overview of Google’s Search Quality Guidelines.

Do You Want More Website Visitors And Targeted Leads?

MCM’s Search Engine Optimisation Process Includes

Organic SEO

 

Technical/Structural SEO

SEO Strategies

Local SEO

Our search engine optimisation (SEO) services are designed to increase your website’s visibility. We consider both users and search engines, in order to attract your target demographic. All SEO techniques adhere to strict search engine practices.

Your website must be created in an SEO friendly manner. This includes SSL certificate, responsive, user friendly design, robot txt file, sitemap, navigation, speed and performance. We ensure your website has been properly constructed and optimised, so that search engines and users can find you.

Our SEO strategies are specifically tailored to your business. We view your business from a macro perspective, addressing all your online needs. Optimising your website, digital marketing and content marketing initiatives.

Local SEO is becoming increasingly more important for businesses. Did you know that 46% of Google searches are local?

Conversation rates for local SEO are also impressive. 78% of local searches made from a mobile device result in offline purchases

 

On Page SEO

 

Off Page SEO

Voice Search

Advanced Techniques

Our on page SEO techniques are designed to increase the visibility of both your web pages and blog posts. We satisfy both website visitors and search engines, helping youtr business attract targeted leads. All SEO techniques adhere to strict search engine practices.

We develop strategies that connect the dots for search engines, and make it easier for your propsective customers to find you. Our techniques help establish trust, enabling them to find your company’s reviews, likes, follows and comments via social media.

Voice search optimisation is quickly becoming the expected norm. Especially for e-commerce stores, being able to speak and find your business easily is imperative. AIs like Google, Alexa and Siri are being used far more frequently, so it’s essential that your website is found and quickly.

Understanding your target demographic and competitors enables us to best differentiate your business from the competition. We maintain ongoing research, keeping apprised of the ever-changing Google algorithm. This is something unique to MCM strategists.

Website Design SEO to Outperform the Competition

Many users search for website design SEO and while the terms are not mutually exclusive, it’s interesting that this represents a popular google search.

There are many web designers who can create pages that are appealing to the eye. However, an SEO website designer reflects a specific role and one that we value highly.

It’s a sad fact that too often companies engage web design and development companies that have little understanding about optimisation techniques.

If you think for example, that placing some cool animation on your website is going to benefit you, you would be sorely mistaken. Complex animation is not favoured by search engines. You can even receive google penalties if too much coding has been created that causes your page to load slowly.

Many website designers are not up to date with best SEO practices. Responsive design is another factor that a non-SEO designer doesn’t take into consideration.

At My Content Marketer, SEO friendly design governs everything we do, from website design to content creation and copywriting. Even video content is optimised and of course all images and infographics.
Many users search for website design SEO and while the terms are not mutually exclusive, it’s interesting that this represents a popular google search.

There are many web designers who can create pages that are appealing to the eye. However, an SEO website designer reflects a specific role and one that we value highly.

It’s a sad fact that too often companies engage web design and development companies that have little understanding about optimisation techniques.

If you think for example, that placing some cool animation on your website is going to benefit you, you would be sorely mistaken. Complex animation is not favoured by search engines. You can even receive google penalties if too much coding has been created that causes your page to load slowly.

Many website designers are not up to date with best SEO practices. Responsive design is another factor that a non-SEO designer doesn’t take into consideration.

At My Content Marketer, SEO friendly design governs everything we do, from website design to content creation and copywriting. Even video content is optimised and of course all images and infographics.

Is Your Website SEO Friendly?

The Best Search Engine Optimisation Services For Your Business

MCM provides best SEO services because we are constantly upskilling and keeping apprised of the ever changing Google algorithm. This means, our clients are early adopters of new technologies, which distinguishes them online.

User intent research and keyword research and analysis is an integral part of SEO, however today the landscape is so much more competitive and especially for an e-commerce site. This is precisely why we create user intent keywords.

An important factor that contributes to your ranking is customer reviews. It’s essential that search engines see reviews and or testimonials displayed on your website. Equally notable is being able to find evidence of reviews that are similar contextually, elsewhere online.

‘Connecting the dots’ and making the pathway clear, helps search engines find the social proof required, easily and quickly. We practice best SEO strategies which is why linking reviews is so valuable.

Why Do Your Reviews Affect SEO Rankings?

“Google cares more about what others say, than what you say about your business”

Natalie Rebecca Hechtman
Founder, My Content Marketer

Do You Want to Appear on Page #1 of Google?

MCM’s Professional SEO services help your business 
stand out from the 2 billion websites online

Would you like to develop your own customer-driven SEO strategy?

Complete the following contact form to learn more about your:

 

  • Website’s visibility online
  • Company’s SEO initiatives
  • Content marketing strategy
  • Competitors

Connect With MCM

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