Strategic Marketing: Why MCM Focuses on Customer Centric Strategies

Strategic marketing is the cornerstone of MCM’s SEO strategies.  Our commitment to your target demographic is best reflected in our customer-driven strategies. It’s what differentiates My Content Marketer from other digital marketing agencies. We prioritise the most valueable people – Your Customers. This is why they are placed centre stage in all of our marketing and optimisation strategies.

Strategic Marketing Decisions Direct Your Company’s Positioning

In order for a company to differentiate itself online, it’s imperative that a holistic multi-platform approach is implemented. Strategic decisions directly impact the overall success of your company’s positioning. The questions pertaining to ‘Who’, ‘What’ and ‘Why’ provide the direction for all marketing initiatives. Strategically approaching your business ensures a competitive advange is achieved. 

Whether you have an ecommerce store or a services-oriented website, a strategic marketing approach is vital. A company’s marketing approach directs the way in which you market your website, improve visibility, website rankings and create lead generation initiatives. Only with a comprehensive marketing strategy can a business outperform the competition and create loyal, repeat customers, attract new leads and gain a greater number of conversions.

For customer-focused and strategic initiatives to work synergistically, SEO experts require a sound understanding of your business.

Strategic and Customer Driven Marketing

Do You Want to Improve Your Business?

If you want to develop a customer focused strategy, contact expert strategic marketers

MCM’s Strategic Marketing Plans Reflect A Customer Driven Approach

A strategic marketing plan is a vital component of all digital marketing initiatives, ensuring your business maintains its competitive advantage. Everything we do shares a common customer focus strategy, as without this crucial approach, how can you achieved targeted leads?

Essential marketing principles are combined with those pertinent in the digital landscape. From developing your company’s USP, strategising your unique optimisation approach, social media marketing, PR to communication initiatives like lead generation emails and much more. We create cross promotional online strategies to drive more traffic to your website, deliver targeted leads, resulting in increased conversion rates.

Why is Developing a Comprehensive Marketing Strategy Imperative?

If a business is unable to answer fundamental questions such as, what differentiates their company from that of competitors, how can they possibly outperform them?  Why should a prospective customer select them as their prefered brand when their communication and marketing initiatives aren’t speaking directly to them?

Gone are the days when an outpouring of ads is going to make a business memorable in the minds of consumers. How is your company best satisfying its customers? What are you doing to distinguish your brand from the countless others competiting for the same demographic? This is why your strategic marketing approach is essential.

According to CoSchedule’s State of Marketing Strategy Report Kit, “Marketers who document strategy are 538% more likely to report success than those who don’t.” The research also indicates that those who set goals are considerably more likely to succeed versus those who don’t. Isn’t it time you took a strategic approach to your business?

How to Best Understand Your Unique Business Strategically

Only when the meaningful questions are answered can valuable keyword research and analysis and a content marketing strategy be created.

The following reflect some of the fundamental questions we develop with businesses:

 

  • What is your business niche?
  • How do you differentiate your offering from that of competitors?
  • What is the your USP?
  • What is your company mission and value statements?
  • What core values does the business espouse?
  • Operationally, what value is attributed to key business promises such as honesty, integrity and transparency that a business prioritises?

 

These core values are integral to the strategic planning phase. Maintaining these values is paramount to consumer-centric SEO

Do You Want More Customers and Targeted Leads?

5 + 13 =

MCM’s Customer-Focused Services Begin with Strategic Marketing

 

We combine strategic marketing with digital marketing to ensure your business maintains its competitive advantage.

From developing your company’s USP, mission and value statements to conducting thorough competitor analysis.

Strategic SEO is Directed by Better Understanding Your Business

SEO is a complex, iterative process that requires, above anything else, both a well developed business and marketing strategy. This is the foundation upon which everything must be done. SEO requires a more conceptual and intuitive angle that begins with a thorough understanding of your business.

Strategic SEO is Directed by Better Understanding Your Business

SEO is a complex, iterative process that requires, above anything else, both a well developed business and marketing strategy. This is the foundation upon which everything must be done. SEO requires a more conceptual and intuitive angle that begins with a thorough understanding of your business.

How is MCM’s Strategic SEO Approach Customer Driven?

How is MCM’s Strategic SEO Approach Customer Driven?

We embrace a consumer-centric focus and utilise best SEO techniques as our anchors.

From our perspective, the most successful SEO practices highlight user experience, in a similar way that great marketing strategies are consumer driven.

Everything we do combines these two essential ingredients, so that your business can compete both online and in the real world.

Businesses require online marketing experts who will create a comprehensive SEO, content marketing, digital marketing and cross promotional pr/communications strategy. All of these elements are like pieces of a puzzle and when created in unison, produce meaningful and lasting results for your business.

MCM’s focus on creating valuable, engaging and original content that considers your business’s online and real-world initiatives is something on which we pride ourselves.

Strategies to Help Your Business Attract Targeted Customers

Strategies to Help Your Business Attract Targeted Customers

  • Competitive research and analysis
  • Analyses of metrics
  • Comparative analyses of direct competitors
  • Comparative analyses of indirect competitors
  • SWOT analysis
  • Content marketing strategy
  • Strategic marketing strategy
  • Consumer behaviour
  • Consumer centric analysis
  • Comprehensive SEO strategy
  • Technical/structural SEO
  • On page SEO
  • Digital marketing strategy
  • Off page SEO
  • Advanced SEO (voice, local, rich snippets etc)
  • Establishing your business as a thought leader

Does Your SEO Strategy Focus on Your Customers?

Optimising your website and online presence leads to better customer engagement, which means, satisfied customers, increased sales and better profit margins.

Optimising your website and online presence leads to better customer engagement, which means, satisfied customers, increased sales and better profit margins.

Optimising your website and online presence leads to better customer engagement, which means, satisfied customers, increased sales and better profit margins.

Customer Driven and Strategic SEO Techniques that Help Businesses Succeed

Customer Driven and Strategic SEO Techniques that Help Businesses Succeed

Customer Driven and Strategic SEO Techniques that Help Businesses Succeed

Search Engine Optimisation

Why is Valuable Content a Component of SEO?

People often forget that a search engine’s role is to provide users with the best answers to their questions. Naturally, when a person spends time engaged with the content, it’s a signal to search engines that it’s useful and therefore deserving of attention.

When your website is properly optimised, reflecting valuable and informative content, Google views your website as the most relevant for your industry. While there are many factors, this is an important reason why certain websites rank higher than others.

Professional SEO services help your business stand out from the 2 billion websites online

Doesn't Your Business Deserve Customer Focused SEO Strategies?

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Do You Want to Outperform the Competition?

To distinguish your business from competitors, contact MCM’s SEO strategists

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